Measure WW would create some of the most restrictive rules for hotel workers in the nation, disproportionately harm small businesses, and could potentially cost Long Beach more than $8 million/year in lost revenue.

Click below to hear from Long Beach City Council Member Suzie Price about why you should Vote No on Measure WW.


Q1) What is Measure WW?

A2) Measure WW is a wolf in sheep’s clothing. Proponents’ pleas about unsafe hotel working conditions mask an agenda to quickly impose unrealistic and self-serving work rules that will burden Long Beach taxpayers at a time the city can least afford additional expenses.

Q2) What safety measures would Measure WW impose?

A2) Measure WW would require Long Beach hotels to implement already existing safety measures and is a third attempt by union organizers to implement already rejected work rules. The Measure’s requirement for “personal notification devices” is outdated by our City Council’s ordinance mandating panic buttons for hotel workers. We have implemented the safety devices in the vast majority of Long Beach hotels and we are working on the few remaining smaller hotels to ensure 100 percent deployment by the new ordinance’s deadline.


Q3) What does Measure WW’s proposed workload requirement have to do with safety?

A3) Nothing. Proponents of Measure WW are using non-existent safety concerns to mislead voters and mask the true intent of this measure, which is to impose unnecessary and expensive workload requirements for their own benefit.


Q4) What consequences will Measure WW have on the city and the hotel industry?

A4) If passed, Measure WW will have many unknown consequences for the 14,000 Long Beach hotel workers, the city’s hospitality industry and city’s national reputation. The measure will impose work rules in the name of safety that are designed to force increased staffing and, therefore, costs. Those costs will be passed on to hotel guests and convention visitors, changing Long Beach’s reputation as a fun and economical place to visit and hurting our tourism numbers. It will also result in fewer jobs as hotels cut back on ballroom and large space usages as staff is restricted by daily square-foot cleaning limits.


Q5) What consequences will Measure WW have on Long Beach residents?

A5) The costs of Measure WW will be passed on to hotel guests and convention visitors, resulting in many of them choosing to stay in other surrounding cities. When visitors and groups take their business elsewhere, Long Beach hotels, restaurants and retail outlets may be forced to move or close, impacting thousands of local jobs. The overzealous work rules imposed by Measure WW will also result in taxpayers paying more.


Q6) Are Long Beach hotels still safe?

A6) Yes, they are. They are extremely safe and our track record shows that. There were only two onsite guest assaults out of almost 1 million guests in 2017, which is three times less than the City of Long Beach’s annual rate. We know our vigilant training and education efforts will continue to keep our hotels and our community safe for employees and guests.


Q7) What has the hotel industry done to address the safety concerns of its employees?

A7) The Long Beach Hospitality Alliance has made safety the highest priority for our members, employees, guests and local community, supporting our City Council’s ordinance mandating “panic buttons” for hotel workers. We continuously and proactively work with hotel and hospitality industry, law enforcement, non-profit and government leaders to educate and train our employees about key issues such as sexual harassment, human trafficking, personal safety and workplace violence.


Q8) What has the industry done in Long Beach recently?

A8) We continuously strengthen, update and improve our existing safety efforts, including supporting our City Council’s ordinance mandating “panic buttons” for hotel workers. Recently, we have met with the police chief, the city council’s public safety commission, formed a safety steering committee and partnered with WomenShelter of Long Beach.


Q9) Is the hotel community committing to full deployment of panic buttons for all employees?

A9) Yes, it was central to our support of the City’s Council’s ordinance mandating panic buttons. A majority of our hotels have purchased, deployed and trained our employees in the proper use of “personal notification devices.” We are working on the few remaining smaller hotels and expect to have 100 percent deployment for all hotels in Long Beach this year.


Q10) Haven’t I seen a similar measure in the past?

A10) Yes, this is the third attempt by a local labor union to pass this self-serving measure. A nearly identical measure was rejected by the City Council last year because it imposed overzealous work rules in the name of safety that are designed to force increased staffing and increased costs. The majority saw through the safety veil proponents wove and called out the imposition of square-footage work limits as disingenuous and deceitful. We hope voters will do the same when they vote this November.


Q11) Why does Measure WW call out the hotel industry specifically when safety and harassment is a city-wide issue?

A11) Because the proponents of this measure have ulterior and self-serving motives. Measure WW aims to single out the Long Beach hotel industry rather than address harassment throughout Long Beach as a whole. The industry’s annual assault rate is three times less than that of the city’s, which can be tied directly to the many trainings we provide to our employees, including trainings on sexual harassment, self-defense, human trafficking and workplace safety. If this Measure were truly about harassment and safety, proponents would have broadened the measure to address concerns city-wide and not just in one industry. But it is not about safety, it is about imposing onerous and unrealistic work requirements that will be beneficial only to them.