OUR MISSION

The mission of the Long Beach Hospitality Alliance is to serve the needs of our members with resources and communications on
education, sustainability, human relations and other industry issues; collaborate with the community, utilizing available resources to best enhance
and support our schools and city and those working towards these efforts; and to provide advocacy and representation on legislative and regulatory issues
at all levels of government.

The Alliance builds positive and effective relationships with local government and organizations to create an economically healthy and vibrant business community.

The Alliance also represents the viewpoints of the lodging and restaurant industries to its many public .

The Hospitality Alliance is a non-profit trade organization founded in 2015 to advocate on behalf of its members to ensure the economic and social vitality of the hospitality industry in Long Beach

What our members say

We are very fortunate to be in positions to help drive our economy which brings more jobs in the City. I am particularly excited about working with local job placement agencies, like Pacific Gateway and LB OnCALL to expose a younger audience to our industry. Watching a diverse community of employees integrate to the hospitality business is very rewarding. LBHA has brought our group together to gain greater awareness and support for our schools, social issues and the community at large.

Collaborating to Make a Better Long Beach Pam Ryan, LBHA Chair and General Manager, Renaissance Long Beach Hotel

“The Long Beach Hospitality Alliance is a great venue to share ideas and challenges we all face in our industry. I love the collaboration we create amongst hospitality leaders. While the city is on the cusp of a re-invention it is critical to focus on advocacy, job creation and training while we find ways to attract more and new business to our great city.”

Silvano Merlo General Manager, Courtyard Long Beach Downtown

“The Long Beach Hospitality Alliance is a true members’ organization where the voice of the local hospitality industry is united, the vitality of the community is enriched and the education of all members and non-members is supported. This is the right hospitality organization at the right economic time to help a prospering Long Beach market exceed its potential on the waterfront that is uniquely situated between San Diego and Los Angeles.”

Kristi Allen Vice President, Hotel Operations at Ensemble Hotel Partners; Hotel Maya and DoubleTree by Hilton Carson

“I’m happy to be involved in the Hospitality Alliance. It keeps me engaged in the downtown area and various initiatives that affect our industry.”

Mac McCann General Manager, Residence Inn Long Beach

“The Long Beach Hospitality Alliance offers the hoteliers, restauranteurs and other allied members a platform for their voice to be heard. The coalition is important to the hospitality community as the city of Long Beach continues to grow and evolve. It is terrific to network and collaborate with colleagues to give back to the community, and best support the tourism industry.”

Pam Ryan General Manager, Renaissance Long Beach Hotel

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